Sorted App
Branding · Digital Design · Marketing
Sorted is a family organiser app designed to make everyday life feel a little less chaotic. West+Willow developed the brand identity, visual direction, app design, digital assets and marketing creative, creating a bright, approachable brand that feels simple, modern and made for real family life.
From the app experience and launch creative to social content, digital campaigns and supporting collateral, the focus was on building a consistent identity around one simple idea: less mental load, more life.
